How To Make An Effective SEO Strategy? Tips And Techniques 2022

In this article you are going to learn how to create an SEO strategy, we are going to give you a point by point approach so that you can achieve success. Search engine optimization has changed over the years and knowing what you need to do to position yourself is key nowadays. Read on and discover the SEO strategies that you should take into consideration in this two thousand and twenty two to prosper the organic positioning of your website.

The implementation of SEO or Search Engine Optimization strategies helps the site to achieve a higher performance thanks to the increase in traffic. It also improves brand positioning and will make you stand out from the competition.

According to data provided by Semrush, SEO has twenty times more traffic opportunities than PPC on mobile and desktop. Hence, this is an essential strategy for those who think about increasing business profitability.

However, search algorithms change over time and what was considered timely or valuable at a certain point in time for content ranking may not be as relevant now.

What is an SEO strategy?

An SEO strategy is a detailed plan to improve the positioning or ranking of a website in search engines, with the aim of increasing traffic from search engines. As the steps to incorporate what was planned.

It’s a plan that includes technical SEO, content strategy, on-page SEO, link building, thriving user experience and more.

The idea of an SEO strategy is to combine different aspects of optimization to give the target audience the best experience.

A keyword list, a technical audit, is not an SEO strategy; these are some parts of the plan.

It refers to the set of actions that are incorporated to achieve a good positioning in the SERP of web search engines. It must take into account and favor to the limit both the pretension of the user and the needs of the algorithm.

How to carry out an effective SEO strategy?

An SEO strategy is more than a list of tasks, you must study the competition, make analysis of your website, see and decide between different strategies. Here we give you a point by point so that you can achieve it:

  • 1: Examine your website or your client’s website:

The initial step in making a good plan is to examine in detail the website you will be working on. If you don’t know where the website is today, it will be quite difficult to define your strategy. The development of this plan will depend on where you are today and what you can build on.

You must determine organic visibility, keyword rankings, traffic, speed and optimization.

It is also essential that if it is a website with a lot of time you do an audit of the existing content. This way you will know which pieces you can sustain, which ones you can update and which ones you should delete.

  • 2: Know your audience:

You must know both the current audience of the web and the one you want to get, you need to know how to filter your audience, know what they want and what they want so you can know what to offer them, many brands have good audience but do not sell because they do not offer them what they want.

  • 3: Examine the competition:

One of the best methods to climb to the top is to see how those who are already at the top did it, the same goes for seo, you should observe how they develop their content, what topics they talk about, who links to them and what other pages they link to instead. There are some paid tools with which you will be able to determine the flow of visits and content more triumphant, such as Semrush and Ahrefs.

  • 4: Define the keywords and themes you will use

Keyword research is one of the first steps of any SEO strategy. This way you will be able to know which sentences your target audience uses to find what you offer.

Where to look?

There are many online tools suitable for this, these are the most used:

  • spyfu
  • semrush
  • ubersuggest
  • Answer the public

You must take into consideration that SEO nowadays should not simply focus on keywords, but should go beyond that, thinking about topics and semantic SEO.

By performing advanced keyword research you will be able to cover topics in depth without keyword cannibalization. This will help you achieve engagement and boost conversion rates.

  • 5: Create different or better content

After having defined all of the above, in the SEO strategy it is now time to create quality content. The idea is that you create something different or something better than the competition.

If you decide to create something different you can stand out from the rest or do the same thing you see that is positioned, the better. For the latter you should examine those that are positioned.

Good content, that has information that others don’t have or that shows it in a different way, will help you to get inbound links, this is key to improve your positioning in Google.

Guides or point-by-point posts are good content to get inbound links. At this point it is also essential that you have a publishing schedule and that you are consistent.


An SEO strategy is the accumulation of actions that must be executed to prosper the organic positioning in web search engines. To create an effective strategy, you must:

  • Know your audience.
  • Research keywords.
  • Examine the competition.
  • Create a plan of action.

To achieve a better organic positioning in two thousand twenty-two, you must:

  • Value the Core Web Vitals.
  • Create Theme Clusters,
  • Work on the quality of the content.
  • Optimize the previous contents.
  • Work on positioning by voice.
  • Complement with videos.
  • Continue traditional techniques.