Terms of
Service

Section 01

Definitions

In these Terms of Service, the following terms have the meanings set out below:

• “Crown”, “we”, “us”, “our” refers to Crown SEO Agency, headquartered in New York, NY, United States.
• “Website” means crownseoagency.com and all pages, subdomains, and content accessible through it.
• “Services” means the professional SEO services provided by Crown, including SEO consulting, technical SEO, content strategy, link building, local SEO, and AI/GEO optimisation.
• “Client” means any individual or business entity that engages Crown’s Services under a written agreement or Statement of Work.
• “Visitor” means any person who accesses the Website without entering into a service engagement.
• “Agreement” means any executed engagement letter, Statement of Work, or service contract between Crown and a Client.
• “Deliverables” means any tangible or intangible outputs produced by Crown under a service Agreement, including but not limited to audit reports, strategy documents, content, and link acquisition records.

Section 02

Website Use

2.1 Permitted Use

You may use this Website for lawful purposes only. Permitted uses include reading content, submitting enquiry forms, requesting a free SEO audit, and navigating to linked resources.

2.2 Prohibited Conduct

When accessing this Website, you agree not to:

• Use the Website for any unlawful purpose or in violation of any applicable law
• Transmit any unsolicited commercial communications (spam)
• Attempt to gain unauthorised access to any part of the Website or its underlying systems
• Scrape, copy, reproduce, or republish Website content in bulk without prior written permission
• Introduce malware, viruses, or other malicious code
• Impersonate Crown, our team, or any other person or entity
• Use automated tools to access the Website in a way that imposes unreasonable load on our infrastructure

2.3 Availability

We do not guarantee that the Website will be available at all times or free from errors. We reserve the right to modify, suspend, or discontinue any part of the Website without notice. We are not liable for any unavailability.

2.4 Accuracy of Information

While we take care to ensure the accuracy of information on this Website, the content is provided for general informational purposes only and does not constitute professional advice. Specific SEO recommendations for your business require a formal engagement. We make no warranty regarding the completeness, currency, or accuracy of any content.

Section 03

Our Services

3.1 Nature of SEO Services

Crown provides professional search engine optimisation services. SEO is an ongoing discipline subject to changes in search engine algorithms, competitive market conditions, and factors outside our control. The nature of our services means that:

• No specific ranking positions, traffic levels, or revenue outcomes can be guaranteed by any SEO provider
• Results may vary significantly depending on market competition, implementation pace, and external factors including Google algorithm changes
• Timelines for organic improvements are estimates based on our experience and available data, not contractual commitments

3.2 Free SEO Audit

Crown offers a complimentary initial SEO audit and consultation to prospective clients. This audit is provided in good faith as a preliminary assessment. It is not a full engagement deliverable and does not create a contractual obligation on either party. Crown reserves the right to decline to provide the free audit at its discretion.

3.3 Service Descriptions

Descriptions of our services on this Website are for general informational purposes only. The specific scope, deliverables, timelines, and pricing for any engagement are defined exclusively in the written Agreement between Crown and the Client.

Section 04

Client Engagements

4.1 Formation of Agreement

A binding engagement is formed only upon execution of a written Agreement or Statement of Work signed by both Crown and the Client. Verbal agreements, email exchanges, or preliminary discussions do not constitute a binding service contract.

4.2 Client Responsibilities

To enable Crown to perform effectively, Clients agree to:

• Provide timely access to website platforms, Google Search Console, Google Analytics, and any other tools required to deliver the agreed services
• Provide accurate and complete information about their business, competitors, and objectives
• Implement technical and content recommendations within agreed timelines, or notify Crown promptly if implementation is delayed
• Designate a primary point of contact who has authority to make decisions regarding the engagement
• Provide timely feedback on deliverables within the review periods specified in the Agreement

4.3 Approval and Sign-Off

Where deliverables require Client approval before publication or implementation (such as content or technical changes to the Client’s website), Crown will present deliverables for review. If the Client does not provide feedback within the agreed review period (typically 5 business days unless specified otherwise), Crown may treat the deliverable as approved and proceed accordingly.

4.4 Third-Party Platforms

Crown’s services may involve work on or with third-party platforms including Google Search Console, Google Business Profile, WordPress, Shopify, or other CMS platforms. Crown’s ability to deliver certain services depends on access to and functionality of these platforms, which Crown does not control. Crown accepts no liability for service interruptions caused by third-party platform changes or outages.

4.5 Algorithm Changes

Search engine algorithms change frequently and without notice. Crown monitors all confirmed Google algorithm updates and responds across active client accounts within 48 hours. However, Crown accepts no liability for negative ranking impacts caused by algorithm changes outside our control. Our commitment is to respond to such changes promptly and transparently.

Section 05

Payment Terms

5.1 Fees

Service fees are as agreed in the written Agreement or Statement of Work. Crown does not publish fixed pricing; all fees are scoped on a per-engagement basis and set out in the relevant Agreement before work commences.

5.2 Invoicing and Payment

• Unless otherwise specified in the Agreement, invoices are issued monthly in advance at the start of each service period
• Payment is due within 14 days of the invoice date unless otherwise agreed in writing
• Crown accepts payment by bank transfer, ACH, or other methods specified in the Agreement

5.3 Late Payment

Invoices unpaid after the due date may incur interest at 1.5% per month (or the maximum permitted by applicable law, whichever is lower) on the outstanding balance. Crown reserves the right to suspend or pause active services if invoices remain unpaid for more than 30 days following the due date, without liability for any resulting impact on organic performance.

5.4 Disputes

If you believe an invoice is incorrect, notify us in writing within 7 days of receipt. Undisputed portions of the invoice remain due and payable on the original due date.

5.5 Taxes

All fees are exclusive of applicable taxes. Where Crown is required by law to collect sales tax, VAT, GST, or other applicable taxes, these will be added to the invoice. Clients are responsible for their own tax obligations relating to payments made to Crown.

Section 06

Intellectual Property

6.1 Crown’s Website Content

All content on this Website, including but not limited to text, graphics, logos, icons, the REIGN Framework methodology documentation, and the Crown brand identity, is the property of Crown SEO Agency and is protected by applicable copyright, trademark, and intellectual property laws.

You may not reproduce, distribute, modify, create derivative works of, or commercially exploit any Website content without our prior written permission. Limited quoting with attribution for editorial purposes is permitted.

6.2 Client Content and Licences

Clients retain ownership of their existing website content, brand assets, and pre-existing intellectual property. By engaging Crown, you grant us a limited, non-exclusive licence to access and use your website content, brand assets, and analytics data solely for the purpose of delivering the agreed services.

6.3 Deliverables Ownership

Upon receipt of full payment for the relevant engagement, Crown assigns ownership of all deliverables specifically created for the Client under the Agreement, including written content and strategy documents.

Crown retains ownership of and the right to use all pre-existing tools, methodologies, templates, frameworks (including the REIGN Framework), and know-how, regardless of whether these are incorporated into Client deliverables. Nothing in any Agreement transfers ownership of Crown’s proprietary methods or frameworks to the Client.

6.4 Portfolio and Case Study Use

Unless a Client specifically requests otherwise in writing, Crown reserves the right to reference the Client relationship and the nature of results achieved in general marketing materials and case studies, without disclosing confidential business information. We will always seek specific approval before naming a Client publicly.

Section 07

Confidentiality

7.1 Mutual Obligation

Both Crown and the Client may share confidential business information during an engagement. Both parties agree to hold such information in confidence and not to disclose it to third parties without the prior written consent of the disclosing party, except as required by law.

7.2 What Constitutes Confidential Information

Confidential information includes, but is not limited to:

• Business strategies, financial data, and commercial plans
• Website analytics and performance data
• Client-specific keyword strategies and competitive intelligence
• Crown’s proprietary methodologies, frameworks, and processes
• Any information marked as confidential or that a reasonable person would understand to be confidential given the context

7.3 Exceptions

Confidentiality obligations do not apply to information that:

• Is or becomes publicly available through no fault of the receiving party
• Was already known to the receiving party before disclosure
• Is independently developed without reference to the confidential information
• Is required to be disclosed by law, regulation, or court order

7.4 Duration

Confidentiality obligations survive termination of the engagement for a period of three years, except for trade secrets which are protected for as long as they remain secret.

Section 08

Warranties and Disclaimers

8.1 Crown’s Warranties

Crown warrants that:

• We have the right and authority to enter into Agreements and perform services
• Services will be performed by qualified professionals with relevant expertise
• We will perform services in a professional and workmanlike manner
• We will comply with all applicable laws in performing our services

8.2 Disclaimer of Other Warranties

To the maximum extent permitted by applicable law, except as expressly stated above, Crown makes no representations or warranties of any kind, express or implied, regarding:

• The achievement of any specific search engine ranking positions
• Any specific level of organic traffic, leads, or revenue
• The uninterrupted availability or accuracy of the Website
• The fitness for purpose of Website content for any particular use
• The completeness or accuracy of any SEO audit or strategy recommendations

8.3 Website “As Is”

This Website and its content are provided on an “as is” and “as available” basis without any warranty of any kind. Crown expressly disclaims all warranties, whether express or implied, including implied warranties of merchantability, fitness for a particular purpose, and non-infringement.

Section 09

Limitation of Liability

9.1 Exclusion of Indirect Damages

To the maximum extent permitted by applicable law, Crown shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including but not limited to:

• Loss of profits or anticipated revenue
• Loss of organic traffic or search engine rankings
• Loss of business opportunity
• Loss of goodwill or reputation
• Data loss or corruption
• Cost of substitute services

This exclusion applies regardless of whether Crown has been advised of the possibility of such damages.

9.2 Cap on Liability

To the maximum extent permitted by applicable law, Crown’s total aggregate liability to any Client for all claims arising out of or relating to an Agreement shall not exceed the total fees paid by that Client to Crown in the three months immediately preceding the event giving rise to the claim.

9.3 Essential Basis

The limitations set out in this Section reflect a reasonable allocation of risk between the parties. Crown would not enter into any Agreement without these limitations, which form an essential basis of the bargain between the parties.

9.4 Jurisdictional Variations

Some jurisdictions do not allow the exclusion of certain implied warranties or limitations of liability. Where such laws apply to you, the above limitations may not apply to the extent required by those laws.

Section 10

Indemnification

You agree to indemnify, defend, and hold harmless Crown SEO Agency, its officers, employees, consultants, and agents from and against any claims, liabilities, damages, judgments, costs, and expenses (including reasonable legal fees) arising out of or relating to:

• Your use of this Website in violation of these Terms
• Your breach of any representation or obligation under these Terms or a Client Agreement
• Content you provide to Crown in connection with services that infringes any third party’s intellectual property rights
• Your violation of any applicable law or regulation

Crown reserves the right to assume exclusive control of any matter subject to indemnification, in which case you agree to cooperate with our reasonable requests.

Section 11

Termination

11.1 Termination of Service Engagements

Termination rights and notice periods for active service engagements are specified in the relevant Agreement. Typical arrangements provide for:

• Either party may terminate an ongoing engagement with 30 days’ written notice, unless the Agreement specifies a different period
• Either party may terminate immediately for material breach that remains uncured for 14 days following written notice of the breach
• Crown may terminate immediately if the Client fails to pay an undisputed invoice within 30 days of the due date

11.2 Effect of Termination

Upon termination of an engagement, all fees owed for work performed up to the termination date become immediately due and payable. Crown will provide the Client with all deliverables completed and paid for as of the termination date. Sections 6 (Intellectual Property), 7 (Confidentiality), 8 (Warranties), 9 (Limitation of Liability), 10 (Indemnification), and 12 (Governing Law) survive termination.

11.3 Website Access

Crown reserves the right to terminate or restrict your access to this Website at any time, for any reason, without notice or liability.

Section 12

Governing Law

These Terms of Service and any Agreement between Crown and a Client are governed by and construed in accordance with the laws of the State of New York, United States, without regard to its conflict of law provisions.

For Clients in the United Kingdom: where required by applicable UK law, certain statutory protections may apply that cannot be excluded by contract. Nothing in these Terms limits any rights you may have under UK law.

For Clients in Australia: where required by the Australian Consumer Law (Competition and Consumer Act 2010), certain guarantees and protections apply that cannot be excluded. Nothing in these Terms limits any rights you may have under Australian law.

Section 13

Dispute Resolution

13.1 Good Faith Resolution

In the event of any dispute arising out of or relating to these Terms, the Website, or a service Agreement, the parties agree to first attempt to resolve the dispute through good faith negotiation. Either party may initiate this process by providing written notice of the dispute to the other. The parties will make reasonable efforts to resolve the matter within 30 days of such notice.

13.2 Mediation

If the dispute is not resolved through negotiation within 30 days, the parties agree to attempt mediation before initiating formal legal proceedings. The mediator will be mutually agreed upon by the parties.

13.3 Jurisdiction

If the dispute cannot be resolved through mediation, the parties consent to the exclusive jurisdiction of the state and federal courts located in New York County, New York, for the resolution of the dispute.

13.4 Waiver of Class Actions

To the extent permitted by law, all disputes will be resolved on an individual basis and not as part of a class or representative action.

Section 14

General Provisions

14.1 Entire Agreement

These Terms of Service, together with any applicable Privacy Policy and executed written Agreement, constitute the entire agreement between you and Crown with respect to their subject matter and supersede all prior understandings or agreements.

14.2 Amendments

Crown may update these Terms of Service periodically. We will update the “Last updated” date at the top of this page. For material changes, we will provide reasonable notice. Your continued use of the Website after the effective date of any change constitutes your acceptance of the updated Terms. Active client Agreements are governed by the Terms in force at the time the Agreement was executed, unless both parties agree in writing to updated terms.

14.3 Severability

If any provision of these Terms is found to be invalid or unenforceable by a court of competent jurisdiction, the remaining provisions will continue in full force and effect. The invalid provision will be modified to the minimum extent necessary to make it valid.

14.4 Waiver

Crown’s failure to enforce any provision of these Terms does not constitute a waiver of Crown’s right to enforce that provision in the future. Any waiver must be in writing and signed by an authorised representative of Crown.

14.5 Assignment

You may not assign your rights or obligations under these Terms or any Agreement without Crown’s prior written consent. Crown may assign its rights and obligations to an affiliate or in connection with a merger, acquisition, or sale of all or substantially all of Crown’s assets, subject to providing you with notice.

14.6 Force Majeure

Neither party shall be in breach of these Terms or liable for any delay or failure in performance resulting from causes outside its reasonable control, including acts of God, government actions, internet or infrastructure outages, or search engine algorithm changes. The affected party must notify the other promptly of the force majeure event.

14.7 No Partnership or Agency

Nothing in these Terms or any Agreement creates a partnership, joint venture, employment relationship, or agency between Crown and any Client or Visitor. Crown is an independent contractor.

14.8 Notices

All formal notices under these Terms should be in writing and delivered by email to hello@crownseoagency.com or to the address specified in the relevant Agreement. Notices are deemed received on the date of confirmed delivery.

Section 15

Contact Us

For any questions about these Terms of Service, contact us at:

This policy should be read alongside our Privacy Policy.