Verified Results  ·  Named Outcomes  ·  Specific Actions

What Crown
Actually Produces.

Every case study on this page names the specific actions taken, the specific timeline, and the specific commercial result. No aggregate percentages without context. No traffic graphs without revenue. No before-and-after rankings without the mechanism that moved them.

Across All Published Engagements
Outcomes, not averages
664%
Organic traffic growth (Legal)
$340K
Monthly organic pipeline (SaaS)
29/47
AI Overview citations built (SaaS)
$180
Organic CAC vs $1,240 paid (SaaS)
Filter:

Published
Case Studies

Lawyer SEO 12-Month Engagement · Texas
664%
Organic traffic growth · 1,100 to 8,400 sessions/month
#1
Map pack position
312%
Qualified enquiries

From Invisible to Position 1:
How a Texas Personal Injury Firm Went from 1,100 to 8,400 Monthly Sessions

A personal injury law firm with strong reputation and zero organic visibility. Previous agency had delivered 14 months of blog content and moved no commercial rankings. Crown rebuilt the technical foundation, restructured the practice area page architecture, and built local authority across 12 Texas counties. Position 1 for primary commercial keywords within 12 months.

Technical SEO Local SEO Content Link Building
Read case study
B2B SaaS SEO 14-Month Engagement · US, UK, AU
$340K
Monthly organic pipeline · up from zero
+375%
Organic traffic
29/47
AI Overview citations

From Broken Foundation to $340K Monthly Pipeline:
Technical SEO and AEO for a Series B Workflow Automation Company

A Series B SaaS company at $18M ARR with a JavaScript-rendered site, 11 product pages indexed as empty shells, and zero organic pipeline. Crown rebuilt the technical foundation, built 29 AI Overview citations from zero in 5 months, and launched an evaluation-stage content programme. Organic became the second-highest pipeline source in the business by month 14.

Technical SEO AI and GEO B2B Content Link Building
Read case study
Coming soon
Healthcare SEO and AI Overview Citation

A multi-specialty medical group in the Northeast US. Technical remediation, YMYL E-E-A-T restructure, and AI search visibility programme. Publishing Q3 2026 pending client approval.

Coming soon
HVAC and Home Services Local SEO

A multi-location HVAC company across five Southwest markets. GBP category restructure, citation programme, and seasonal content architecture. Publishing Q3 2026.

All case studies are anonymised at client request. Client names, specific market details, and personally identifying information are withheld. Outcome data reflects verified results from real Crown engagements. Named, attributable studies are published as client permissions are confirmed.

Across All Published Engagements

The Numbers That
Crown Is Accountable To

Crown reports on revenue outcomes, not rankings. The figures below come from verified, anonymised engagement data across published case studies.

664%
Organic traffic growth in 12 months: Legal
+375%
Organic traffic growth in 14 months: B2B SaaS
29/47
AI Overview citations built from zero in 5 months
$180
Organic CAC vs $1,240 from paid search (SaaS)

Verticals and Service Types

Engagements Across
Every Crown Service

Crown case studies cover the verticals and service types where organic search is most commercially significant. Each engagement runs through the same REIGN Framework. No two strategies are the same.

New case studies are published as client permissions are confirmed. If you operate in a vertical not represented below, contact us. Crown has active engagements across healthcare, financial services, e-commerce, and enterprise B2B that are pending publication.

Discuss Your Vertical
Published
Legal and Professional Services
YMYL compliance, local authority, practice area architecture. 664% organic growth in 12 months.
Lawyer SEO Services
Published
B2B SaaS and Technology
Technical SEO, AEO/GEO architecture, evaluation-stage content. $340K monthly pipeline in 14 months.
B2B SEO Services
Healthcare and Medical
YMYL E-E-A-T compliance, patient acquisition, AI Overview citation. Case study publishing Q3 2026.
Healthcare SEO Services
Financial Services and Fintech
Compliance-aware content, authority building, competitive YMYL positioning. Pending publication.
Financial Services SEO
Home Services and HVAC
Seasonal SEO, GBP optimisation, multi-location local architecture. Case study publishing Q3 2026.
HVAC SEO Services
AI Search and GEO
AI Overview citation architecture, entity authority, GEO/AEO. Available as a cross-vertical capability across all engagements.
AI SEO Services

How Crown Reports Results

Specific Outcomes.
Specific Actions.
Specific Timelines.

Every Crown case study is structured around the same three elements: what the situation was when Crown started, the specific actions taken in sequence, and the specific commercial outcome those actions produced. This is not how most SEO case studies are written.

Most agency case studies state a headline percentage, attribute it to “our comprehensive SEO strategy”, and move on. Crown case studies name the mechanism. If traffic grew 664%, the case study explains which specific technical fix, content build, and link acquisition produced it, and in what order, and at what point in the engagement timeline.

The reason is simple: a case study that does not explain the mechanism is not evidence. It is a marketing claim. Crown clients are outcome-focused, sceptical of vague promises, and require specificity before they trust. The case studies are written for them, not for a general audience. If you read a Crown case study and cannot identify what produced the result, something is wrong with the write-up, and we would want to know.

Learn more about how Crown measures and reports results in the REIGN Framework methodology.

What most agencies report
What Crown case studies show
Traffic
Sessions gained, attributed by channel, segmented by branded vs non-branded
Rankings
Position movement on specific commercial queries, with prior position and timeline
Deliverables
Which actions produced which outcomes, sequenced in chronological order
Leads
Organic-attributed pipeline, trial starts, or booked enquiries, depending on client model
Revenue
Pipeline value, CAC by channel, and organic ROI where data is available and client has approved disclosure
Attribution
Honest statement of what is and is not attributable to organic, and what the attribution methodology was

The next case study
could be yours.

Start with a free SEO audit. Crown assesses your technical position, competitive landscape, and AI search exposure in 48 hours, and tells you honestly what organic search is worth to your business before you commit to anything.

Free · 48-hour turnaround · Senior strategist · No commitment

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