The Crown SEO blog: what we know, written down
Guides on SEO, local search and AI search from the people who do the work. Each one starts from Google’s own documentation, our research and our client engagements, and ends with what we would actually do.
Latest SEO and AI search guides
Local SEO: what actually moves the map pack
What decides the map pack, what changed in 2026, what to stop paying for, and how to diagnose a drop in rankings, calls or reviews.
Read the guideLocal SEO citations: get the core right, then stop counting
Which listings matter, the order to build them in, when to stop, and why AI search now rewards being talked about over being listed.
Read the guideSEO for technology companies: build it around how you sell
Four playbooks by sales motion, the rendering problems that hide tech sites from Google, and how to measure SEO in pipeline.
Read the guideGoogle AI Overviews: what they mean for your revenue
Our analysis of 53,478 SEO searches: which ones show an AI Overview, how Google chooses its sources, and what being cited is worth.
Read the researchGo deeper by topic
Every guide connects to the service it informs. If you would rather we did the work, start here.