SEO Audit ServicesRanked byWhat It Costs.
Most SEO audits hand you a list. Ours ranks every finding by what it is costing you in organic revenue, shows you Google’s own documentation for each recommendation, and estimates the gain and the work to fix it, so you know exactly what to do first.
Built for businesses that can’t see results from their SEO, have lost traffic to an update, or are planning a migration or redesign
A diagnosis, not a list of issues.
Google’s own definition is the right one: an SEO audit “should be about giving you realistic estimates of improvement, and an estimate of the work involved.”
Most audits stop at the list. A tool scan finds 200 things, prioritises none of them, and leaves you with more noise than signal. The serious problem sits on page nine, next to missing alt text.
Ours answers three questions instead. What is broken, what it is costing you, and what to fix first. Every finding is ranked by its effect on organic revenue, and every recommendation links to Google’s documentation, so you can check our reasoning rather than take it on trust.
Field data, not lab scores. We read your Core Web Vitals from real users in Search Console, not from a lab test. In 64% of the sites we audit, a PageSpeed score of 80 or more hides field data that is failing.
Three moments when an audit pays for itself
The audit is the same in each case. What it looks for first is not.
You are paying for SEO and cannot see what it is producing.
Reports arrive, rankings move a little, and the leads do not. Usually something fundamental was never found or never fixed: 74% of the businesses we first audit have a critical issue their previous agency missed.
Your traffic dropped and nobody can tell you why.
A core update landed, or rankings slid for no obvious reason. The cause is specific: a technical regression, a link profile that finally caught up with you, or content Google now judges differently.
You are about to migrate, redesign or replatform.
Migrations are where organic traffic is lost and never recovered. An audit before the move records what you have, what is worth keeping, and what the new site must not break.
Six areas. One ranked list of fixes.
The areas interact, so we audit them together. A content problem can be a crawl problem, and a ranking drop can be a link problem.
Crawling, rendering and indexing
What Google actually requests, renders and keeps, from your server logs and rendering tests. We have found sites where over 40% of commercial content was invisible to Googlebot.
Core Web Vitals, from field data
Loading, responsiveness and layout stability as your real users experience them, page type by page type, with the element responsible for each failure.
Content and search intent
Whether your traffic can buy from you. For one clinic, 87% of organic sessions came from people researching symptoms, not booking an appointment.
Links and authority
Your link profile against your competitors’, and anything that puts you at risk. The links that carry the most risk are often the ones a previous agency built.
Local and Business Profile
For businesses with a location: category, citations, reviews and the map pack. In 83% of local businesses we audit, the primary category is wrong.
AI search exposure
Which of your searches show an AI Overview, who is cited instead of you, and what stands between your pages and a citation.
From read-only access to a plan you can act on
We only ask for read access. Google advises the same: grant an auditor read access to Search Console, not write access, at this stage.
The person who audits your site is the person who would run the work, so nothing gets lost in a handover.
- Day 1
Read-only access
Search Console, Analytics and, where we can get them, your server logs.
- Crawl and render
What Google actually sees
A full crawl, rendering tests on your key templates, field data for Core Web Vitals and an indexation check.
- Competitors
Where you are losing
Your keyword and link gaps against the competitors ranking above you, and who is cited in AI answers instead of you.
- Findings valued
Ranked by what they cost
Each finding placed in a tier, valued, and linked to the Google documentation that supports the fix.
- Walkthrough
A plan, not a PDF
A call to go through the findings, the estimate of the gain and the work, and what to fix first.
A typical SEO audit vs a Crown audit
Google tells buyers to ask whether an auditor cites official Google documentation for its recommendations. We put that link next to every one.
What our audits have found
Eight months of links and content had barely moved rankings. Our audit found the entire /blog/ subdirectory noindexed during a migration six months earlier: over 200 pieces of content invisible to Google. We removed the directive, and organic traffic rose 180% within six weeks.
See SEO consulting43% of Googlebot visits were going to filter-generated URLs, while category pages were crawled every 11 days. After robots.txt controls, canonicals and a restructured sitemap, they were crawled every 2 days, and organic traffic rose 180% in four months.
See technical SEORankings collapsed after a core update. The audit found 82% of 340 links came from the same 12 link networks. We disavowed the worst 180 and replaced them with 40 editorial placements; the primary commercial keyword went from position 14 to 1.
See link buildingStart free. Go deeper when it is worth it.
The free audit is our full process applied at a diagnostic level, by the same senior strategist, in 48 hours. The only difference from a full audit is scope, not quality.
The full audit covers every template, your server logs and your complete link profile. Run it on its own, through SEO consulting, or as the first stage of monthly SEO. It is scoped and quoted after the free audit, so you know what it will find before you pay for it.
Your free audit covers
Five areas. Delivered in 48 hours.
- Technical health and Core Web Vitals, from field data
- Keyword gaps against your top three competitors
- Which of your searches show an AI Overview, and who is cited
- Google Business Profile and citations, for local businesses
- What the opportunity is worth, with 6 and 12-month projections
If SEO is not right for you yet, the audit says so
Questions businesses ask before commissioning an audit
Something actively suppressing performance, found in the large majority of the sites we audit.
Errors a previous agency had not caught, on sites serving more than one country or language.
SEO audit services, answered directly
What does an SEO audit include?
Six areas, audited together: crawling, rendering and indexing; Core Web Vitals from field data; content and search intent; links and authority; local and Business Profile where relevant; and AI search exposure. Every finding is ranked by what it costs you and backed by Google’s documentation.
How long does an SEO audit take?
The free audit takes 48 hours. A full audit is scoped after it, because the time depends on the size of the site and whether we can work from your server logs.
How much do SEO audit services cost?
The free audit costs nothing. We quote a full audit after it, based on what it needs to cover, so you see what it will look for before you pay for it. We do not publish a price list.
What access do you need?
Read access to Google Search Console and Analytics, and server logs if you can share them. Google advises granting only read access to anyone auditing your site, and that is all we ask for.
Will you fix what you find?
If you want us to. Most clients ask us to, through SEO consulting or monthly SEO. Every recommendation is written so your own developers can act on it too.
Can you guarantee the audit will improve rankings?
No. In Google’s words, an audit should give “realistic estimates of improvement, and an estimate of the work involved”, and an SEO who guarantees first place is one to avoid. We estimate the gain honestly, and the estimate is part of the audit.