Monthly SEO Services · Ongoing Engagements · In-House

Monthly SEO ServicesWithout thePackage.

Monthly SEO services should buy you a year of compounding work, not a fixed list of deliverables. We run every ongoing engagement as one plan for one business, and report on it every month starting with what moved and what it was worth.

Built for businesses that have paid for SEO before, are ready to scale beyond paid search, or need senior specialists alongside an in-house team

92%
12-month client retention
48h
Core update response
60–90
Days to first measurable movement
100%
In-house execution
What monthly SEO actually is

An asset you build. Not a subscription you rent.

Paid search stops the day you stop paying. Organic search compounds, but only when every month builds on the last.

The work changes month to month, because the plan does. Technical SEO comes first, because there is no point sending traffic to pages Google cannot read. Then content aimed at the searches your buyers make before they choose, links earned on real publications, local SEO where you sell by location, and AI search visibility.

What stays fixed is who does it and how you see it. Every account is reviewed internally each week, so a ranking drop or a broken template gets caught in days, not at the next report. When Google confirms a core update, we assess every account within 48 hours and tell you what it means for yours.

Nothing is outsourced. If you ask who wrote a page or secured a link, we can tell you, and we tell you what we change on your site and why, as we do it.

Who it is for

Three reasons businesses come to us for monthly SEO

Each one gets the same engagement model and a different plan.

You have paid for SEO. You cannot connect it to revenue.

Monthly reports arrive and rankings move occasionally, but you cannot trace a single new customer to organic search. Usually the work was aimed at the wrong searches, or the foundations were never fixed.

We show you what was missed before you commit to anything.

Paid search works. You want a channel that compounds.

Your paid CAC works today but will not improve. You want to know what organic acquisition looks like at months 6, 12 and 24, in the same revenue terms you already use for paid.

We model organic CAC against paid before you start.

Your SEO has outgrown your team.

An in-house team or a large agency is doing the work, and results have stalled: technical debt, no clear direction, or a core update that hit and was never explained.

We work alongside your team, or take over the parts it cannot cover.
What every month includes

Six disciplines. One plan, every month.

Every engagement draws on all six. The plan decides how much of each, and it changes as the results come in.

Technical SEO

Crawling, rendering, indexing and speed fixed first, so every page we build next can rank. Technical SEO

Site auditCore Web VitalsSchema

Content

Pages for the searches buyers make before they choose, written by people who know the subject. Content SEO

Topic clustersService pagesBriefs

Link building

Links earned on real publications through outreach and digital PR. Never bought, never from networks. Link building

Digital PROutreachAuthority

Local SEO

Business Profile, citations and reviews, where you sell by location and the map pack decides who gets the call. Local SEO

Map packCitationsReviews

AI search

Pages AI Overviews and assistants can quote, and a record of where you are cited. AI SEO

AI OverviewsChatGPTEntities

Reporting and governance

A live dashboard, weekly internal reviews, a monthly report that leads with outcomes, and a 48-hour response to core updates.

Live dashboardMonthly report48h response
The first year

What your first year of monthly SEO looks like

The first month is mostly work you will not see in a traffic graph, and that is by design. This is the shape most of our engagements follow, from our process.

Anyone who promises page one in the first month is selling you something other than SEO.

  1. Weeks 1–2

    Reconnaissance

    A full technical audit, competitor and keyword analysis, AI search exposure, and what organic search is worth to you.

  2. Week 3

    Your 90-day plan, agreed

    Every priority and its commercial reason, signed off before any work is billed against it.

  3. Month 1

    Quick wins and the first report

    Technical fixes and schema shipped, the first content briefs and link targets set, and a report that leads with outcomes.

  4. Months 2–3

    First measurable movement

    Usually within 60 to 90 days, as content and links start compounding on a fixed foundation.

  5. Months 3–6

    Compounding growth

    Content clusters build topical authority and link placements accumulate. Growth that compounds rather than spikes.

  6. Months 6–18

    Expansion and the full effect

    Adjacent services, locations and markets from month six; organic as a primary channel, at a lower cost per customer than paid, by months 12 to 18.

No packages

Why we don’t sell SEO packages

Most SEO packages are priced by counts: so many keywords, so many pages, so many links a month. Easy to compare, and the wrong unit.

A typical SEO package
Crown monthly SEO
Priced by
Deliverable counts: keywords tracked, pages, links per month
The work your market requires to win
Work decided
Before anyone has looked at your site
After the audit, in a plan you sign off
Effort goes
Where it is cheapest to deliver
Where it will move your revenue
Reports on
Activity and rankings
Outcomes first: revenue and leads where attribution allows
Who does it
Often outsourced, often a rotating team
A named strategist, 100% in-house
When it underperforms
The same tier next month
The report says so, and the plan changes

Ten links a month is too many for a market that needs two great ones and nowhere near enough for a market where your competitors earned three hundred. You can still compare us with anyone: ask each provider what they would change if your strongest competitor turned out to have ten times your links.

From our client work

What ongoing SEO has produced

B2B SaaS · 14 months
$340K

Monthly organic pipeline, up from zero. The JavaScript-rendered product pages had to be fixed before anything else could work. By month 14, organic was the company’s second-highest pipeline source, at $180 per customer against $1,240 from paid.

US, UK and Australia · organic CAC $180
Read case study
Law firm · 12 months
+664%

Organic traffic for a Texas personal injury firm whose previous agency had produced 14 months of blog posts and no commercial rankings. Rebuilt practice area pages and local authority across 12 counties took it to #1 in the map pack.

#1 map pack · +312% qualified enquiries
Read case study
Healthcare · 6 clinics · 5 months
+240%

Organic bookings across a six-clinic group. One data aggregator was spreading an old corporate address to every location; one correction, six rebuilt citation profiles and category fixes put all six clinics in the top three of the map pack.

6 of 6 locations in the top 3
See local SEO
Before you hire anyone

The questions Google says to ask an SEO, answered

Google publishes a short list of questions to ask before you hire anyone for SEO (Google Search Central). Here are our answers, in public.

Previous work

“Can you show me examples of your previous work?”

Yes. Our case studies give the starting point, what we did and the numbers, with clients anonymised. On a call we walk you through the ones closest to your business.

Guidelines

“Do you follow the Google Search Essentials?”

Yes, without exception. Links are earned on real publications, content is written by people who know the subject, and nothing is outsourced to anyone we cannot hold to that standard.

Timeframe

“What results do you expect, and when?”

Measurable movement within 60 to 90 days in most engagements, compounding growth from month three, and the strongest return between months six and twelve. We measure success in leads, pipeline and revenue by page.

Industry

“What’s your experience in my industry?”

Our published work covers legal, B2B SaaS, healthcare and home services, and we also work in financial services and e-commerce. If we have no relevant experience for yours, we say so in the first conversation.

Communication

“How will we communicate? Will you share every change?”

You have a named strategist, a live dashboard from day one and a monthly report. We tell you what we change on your site and why, as we do it.

Your question

Something we have not answered?

Ask it on the call. If the honest answer is that SEO is not the right channel for you yet, you will hear that from us too.

Contact the team
How we price monthly SEO

No price list. A plan you see first.

The question is never how much SEO costs. The question is what organic traffic is worth to your business. Three things set the monthly fee: how competitive your money searches are, how much needs fixing or building first, and how many services, locations or markets the plan covers.

The free audit answers all three, and the proposal shows the work, the reasoning and the fee together. If you want senior advice without ongoing delivery, SEO consulting is the better fit.

Your free audit covers

Five areas. Delivered in 48 hours.

  • Technical health and Core Web Vitals, from field data
  • Keyword gaps against your top three competitors
  • Which of your searches show an AI Overview, and who is cited
  • Google Business Profile and citations, for local businesses
  • What the opportunity is worth, with 6 and 12-month projections

No commitment to a retainer required

Questions businesses ask before signing a monthly retainer

60–90
Days to first measurable movement

Across most of our engagements, once the foundation is fixed. Competitive markets take longer, and the audit tells you how much.

12–18
Months to the full compounding effect

When organic becomes a primary acquisition channel at a lower cost per customer than paid.

Frequently asked questions

Monthly SEO services, answered directly

Do you offer SEO packages?

No. Every monthly engagement is scoped from an audit of your site and market, so the work goes where it will move revenue rather than where a tier says it should. You still get a clear scope, a 90-day plan and the monthly fee, together, in the proposal.

Is there a minimum contract?

We agree the term in the proposal, after the audit, based on what the plan needs to deliver. SEO compounds over months, so we are open about how long the work in your plan takes to pay back before you commit.

How long before monthly SEO shows results?

Most clients see measurable keyword movement within 60 to 90 days. Organic traffic growth compounds between months three and six, and the strongest return usually arrives between months six and twelve.

Can you guarantee rankings?

No, and nobody honestly can. In Google’s words, “No one can guarantee a #1 ranking on Google.” We commit to finding what holds you back, fixing it in the right order and reporting honestly on what it produces.

What is not included?

Paid advertising. We do SEO and do it in depth: technical, content, links, local and AI search. If a plan needs development work on your site, we write the tickets with full specifications for your developers, or agree who builds it in the proposal.

What do you need from us to start?

Read access to Google Search Console and Analytics, a conversation about what makes your business money, and someone who can approve changes. Read access is all the audit needs; Google itself advises against granting write access at that stage.

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